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Channel development manager vs market development manager

The differences between channel development managers and market development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a channel development manager and a market development manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $94,149 average annual salary of a channel development manager.

The top three skills for a channel development manager include channel development, business development and cloud. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.

Channel development manager vs market development manager overview

Channel Development ManagerMarket Development Manager
Yearly salary$94,149$111,159
Hourly rate$45.26$53.44
Growth rate10%10%
Number of jobs116,224173,901
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a channel development manager do?

Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

Channel development manager vs market development manager salary

Channel development managers and market development managers have different pay scales, as shown below.

Channel Development ManagerMarket Development Manager
Average salary$94,149$111,159
Salary rangeBetween $64,000 And $136,000Between $74,000 And $165,000
Highest paying CitySacramento, CASan Francisco, CA
Highest paying stateRhode IslandMaryland
Best paying companyThe Walt Disney CompanyApple
Best paying industryStart-upTechnology

Differences between channel development manager and market development manager education

There are a few differences between a channel development manager and a market development manager in terms of educational background:

Channel Development ManagerMarket Development Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Channel development manager vs market development manager demographics

Here are the differences between channel development managers' and market development managers' demographics:

Channel Development ManagerMarket Development Manager
Average age3939
Gender ratioMale, 69.7% Female, 30.3%Male, 70.0% Female, 30.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between channel development manager and market development manager duties and responsibilities

Channel development manager example responsibilities.

  • Manage UAT scripting definition and testing process of CRM and web systems.
  • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
  • Develop channel strategy and market for host cloud services and applications.
  • Major contributor to all aspects of the selling process for install and cloud base SaaS base solutions.
  • Streamline forecasting and reporting through the use of Salesforce CRM.
  • Establish pricing & terms for new contracts; create promotions & target group buys; develop ROI model.
  • Show more

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Channel development manager vs market development manager skills

Common channel development manager skills
  • Channel Development, 11%
  • Business Development, 11%
  • Cloud, 6%
  • Contract Negotiations, 5%
  • CRM, 4%
  • Product Line, 4%
Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%

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