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The differences between channel development managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a channel development manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $94,149 average annual salary of a channel development manager.
The top three skills for a channel development manager include channel development, business development and cloud. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Channel Development Manager | Media Manager | |
| Yearly salary | $94,149 | $96,475 |
| Hourly rate | $45.26 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 116,224 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Channel development managers and media managers have different pay scales, as shown below.
| Channel Development Manager | Media Manager | |
| Average salary | $94,149 | $96,475 |
| Salary range | Between $64,000 And $136,000 | Between $66,000 And $140,000 |
| Highest paying City | Sacramento, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Start-up | Automotive |
There are a few differences between a channel development manager and a media manager in terms of educational background:
| Channel Development Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel development managers' and media managers' demographics:
| Channel Development Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.7% Female, 30.3% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |