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Channel development manager vs sales development manager

The differences between channel development managers and sales development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a channel development manager, becoming a sales development manager takes usually requires 2-4 years. Additionally, a sales development manager has an average salary of $102,790, which is higher than the $94,149 average annual salary of a channel development manager.

The top three skills for a channel development manager include channel development, business development and cloud. The most important skills for a sales development manager are SDR, salesforce, and customer service.

Channel development manager vs sales development manager overview

Channel Development ManagerSales Development Manager
Yearly salary$94,149$102,790
Hourly rate$45.26$49.42
Growth rate10%7%
Number of jobs116,224171,101
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3945
Years of experience104

What does a channel development manager do?

Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.

What does a sales development manager do?

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

Channel development manager vs sales development manager salary

Channel development managers and sales development managers have different pay scales, as shown below.

Channel Development ManagerSales Development Manager
Average salary$94,149$102,790
Salary rangeBetween $64,000 And $136,000Between $66,000 And $157,000
Highest paying CitySacramento, CASan Francisco, CA
Highest paying stateRhode IslandNew Hampshire
Best paying companyThe Walt Disney CompanyEveryday Health
Best paying industryStart-upManufacturing

Differences between channel development manager and sales development manager education

There are a few differences between a channel development manager and a sales development manager in terms of educational background:

Channel Development ManagerSales Development Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Channel development manager vs sales development manager demographics

Here are the differences between channel development managers' and sales development managers' demographics:

Channel Development ManagerSales Development Manager
Average age3945
Gender ratioMale, 69.7% Female, 30.3%Male, 67.8% Female, 32.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5%
LGBT Percentage10%18%

Differences between channel development manager and sales development manager duties and responsibilities

Channel development manager example responsibilities.

  • Manage UAT scripting definition and testing process of CRM and web systems.
  • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
  • Develop channel strategy and market for host cloud services and applications.
  • Major contributor to all aspects of the selling process for install and cloud base SaaS base solutions.
  • Streamline forecasting and reporting through the use of Salesforce CRM.
  • Establish pricing & terms for new contracts; create promotions & target group buys; develop ROI model.
  • Show more

Sales development manager example responsibilities.

  • Create the communication of leads into the sales CRM to be follow up on by the inside sales force.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Conduct healthcare need assessments for prospective assist living residents.
  • Maintain CRM customer database for assign and newly develop customers.
  • Generate week-over-week sales snapshots for management that identify actionable insights to improve market share in territory.
  • Create ad sales materials for lifestyle category editorial content packages as well as determined optimal pricing models to maximize revenue earnings.
  • Show more

Channel development manager vs sales development manager skills

Common channel development manager skills
  • Channel Development, 11%
  • Business Development, 11%
  • Cloud, 6%
  • Contract Negotiations, 5%
  • CRM, 4%
  • Product Line, 4%
Common sales development manager skills
  • SDR, 9%
  • Salesforce, 7%
  • Customer Service, 7%
  • CRM, 5%
  • Sales Process, 5%
  • Business Development, 5%

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