College marketing representative vs marketing assistant

The differences between college marketing representatives and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing assistant. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

College marketing representative vs marketing assistant overview

	College Marketing Representative	Marketing Assistant
Yearly salary	$53,232	$39,442
Hourly rate	$25.59	$18.96
Growth rate	19%	19%
Number of jobs	70,971	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

College marketing representative vs marketing assistant salary

College marketing representatives and marketing assistants have different pay scales, as shown below.

	College Marketing Representative	Marketing Assistant
Average salary	$53,232	$39,442
Salary range	Between $37,000 And $75,000	Between $28,000 And $55,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	Google
Best paying industry	-	Finance

Differences between college marketing representative and marketing assistant education

There are a few differences between a college marketing representative and a marketing assistant in terms of educational background:

	College Marketing Representative	Marketing Assistant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 77%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing assistant demographics

Here are the differences between college marketing representatives' and marketing assistants' demographics:

	College Marketing Representative	Marketing Assistant
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing assistant duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

College marketing representative vs marketing assistant skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

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College Marketing Representative
College Marketing Representative vs Marketing Assistant

Updated January 8, 2025

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