College marketing representative vs marketing consultant

The differences between college marketing representatives and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $53,232 average annual salary of a college marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing consultant are customer service, web content, and media sales.

College marketing representative vs marketing consultant overview

	College Marketing Representative	Marketing Consultant
Yearly salary	$53,232	$70,593
Hourly rate	$25.59	$33.94
Growth rate	19%	19%
Number of jobs	70,971	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

College marketing representative vs marketing consultant salary

College marketing representatives and marketing consultants have different pay scales, as shown below.

	College Marketing Representative	Marketing Consultant
Average salary	$53,232	$70,593
Salary range	Between $37,000 And $75,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between college marketing representative and marketing consultant education

There are a few differences between a college marketing representative and a marketing consultant in terms of educational background:

	College Marketing Representative	Marketing Consultant
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing consultant demographics

Here are the differences between college marketing representatives' and marketing consultants' demographics:

	College Marketing Representative	Marketing Consultant
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing consultant duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

College marketing representative vs marketing consultant skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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College Marketing Representative
College Marketing Representative vs Marketing Consultant

Updated January 8, 2025

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