College marketing representative vs marketing coordinator

The differences between college marketing representatives and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing coordinator. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

College marketing representative vs marketing coordinator overview

	College Marketing Representative	Marketing Coordinator
Yearly salary	$53,232	$48,326
Hourly rate	$25.59	$23.23
Growth rate	19%	19%
Number of jobs	70,971	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

College marketing representative vs marketing coordinator salary

College marketing representatives and marketing coordinators have different pay scales, as shown below.

	College Marketing Representative	Marketing Coordinator
Average salary	$53,232	$48,326
Salary range	Between $37,000 And $75,000	Between $34,000 And $67,000
Highest paying City	-	New York, NY
Highest paying state	-	New Jersey
Best paying company	-	Keller Williams Capital Properties
Best paying industry	-	Technology

Differences between college marketing representative and marketing coordinator education

There are a few differences between a college marketing representative and a marketing coordinator in terms of educational background:

	College Marketing Representative	Marketing Coordinator
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing coordinator demographics

Here are the differences between college marketing representatives' and marketing coordinators' demographics:

	College Marketing Representative	Marketing Coordinator
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing coordinator duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

College marketing representative vs marketing coordinator skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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College Marketing Representative
College Marketing Representative vs Marketing Coordinator

Updated January 8, 2025

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