College marketing representative vs marketing specialist

The differences between college marketing representatives and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $53,232 average annual salary of a college marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

College marketing representative vs marketing specialist overview

	College Marketing Representative	Marketing Specialist
Yearly salary	$53,232	$54,942
Hourly rate	$25.59	$26.41
Growth rate	19%	19%
Number of jobs	70,971	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

College marketing representative vs marketing specialist salary

College marketing representatives and marketing specialists have different pay scales, as shown below.

	College Marketing Representative	Marketing Specialist
Average salary	$53,232	$54,942
Salary range	Between $37,000 And $75,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between college marketing representative and marketing specialist education

There are a few differences between a college marketing representative and a marketing specialist in terms of educational background:

	College Marketing Representative	Marketing Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing specialist demographics

Here are the differences between college marketing representatives' and marketing specialists' demographics:

	College Marketing Representative	Marketing Specialist
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing specialist duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

College marketing representative vs marketing specialist skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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College Marketing Representative
College Marketing Representative vs Marketing Specialist

Updated January 8, 2025

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