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The differences between communications coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a communications coordinator include customer service, web content and event planning. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Communications Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $47,075 | $49,151 |
| Hourly rate | $22.63 | $23.63 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,790 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Communications coordinators and marketing communications coordinators have different pay scales, as shown below.
| Communications Coordinator | Marketing Communications Coordinator | |
| Average salary | $47,075 | $49,151 |
| Salary range | Between $34,000 And $63,000 | Between $36,000 And $67,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Microsoft | Avid |
| Best paying industry | Government | Manufacturing |
There are a few differences between a communications coordinator and a marketing communications coordinator in terms of educational background:
| Communications Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between communications coordinators' and marketing communications coordinators' demographics:
| Communications Coordinator | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |