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Communications coordinator vs marketing & events coordinator

The differences between communications coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a communications coordinator has an average salary of $47,075, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a communications coordinator include customer service, web content and event planning. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Communications coordinator vs marketing & events coordinator overview

Communications CoordinatorMarketing & Events Coordinator
Yearly salary$47,075$41,447
Hourly rate$22.63$19.93
Growth rate8%19%
Number of jobs39,79084,375
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Average age4237
Years of experience46

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Communications coordinator vs marketing & events coordinator salary

Communications coordinators and marketing & events coordinators have different pay scales, as shown below.

Communications CoordinatorMarketing & Events Coordinator
Average salary$47,075$41,447
Salary rangeBetween $34,000 And $63,000Between $31,000 And $54,000
Highest paying CityWashington, DCJersey City, NJ
Highest paying stateNew JerseyNew Jersey
Best paying companyMicrosoftA.T. Kearney
Best paying industryGovernmentStart-up

Differences between communications coordinator and marketing & events coordinator education

There are a few differences between a communications coordinator and a marketing & events coordinator in terms of educational background:

Communications CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityUniversity of Georgia

Communications coordinator vs marketing & events coordinator demographics

Here are the differences between communications coordinators' and marketing & events coordinators' demographics:

Communications CoordinatorMarketing & Events Coordinator
Average age4237
Gender ratioMale, 29.4% Female, 70.6%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between communications coordinator and marketing & events coordinator duties and responsibilities

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Communications coordinator vs marketing & events coordinator skills

Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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