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Communications coordinator vs media coordinator

The differences between communications coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications coordinator and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a communications coordinator include customer service, web content and event planning. The most important skills for a media coordinator are facebook, instagram, and twitter.

Communications coordinator vs media coordinator overview

Communications CoordinatorMedia Coordinator
Yearly salary$47,075$47,471
Hourly rate$22.63$22.82
Growth rate8%8%
Number of jobs39,79035,285
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Communications coordinator vs media coordinator salary

Communications coordinators and media coordinators have different pay scales, as shown below.

Communications CoordinatorMedia Coordinator
Average salary$47,075$47,471
Salary rangeBetween $34,000 And $63,000Between $34,000 And $64,000
Highest paying CityWashington, DCUrban Honolulu, HI
Highest paying stateNew JerseyHawaii
Best paying companyMicrosoftThe Joffrey Ballet
Best paying industryGovernmentManufacturing

Differences between communications coordinator and media coordinator education

There are a few differences between a communications coordinator and a media coordinator in terms of educational background:

Communications CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Communications coordinator vs media coordinator demographics

Here are the differences between communications coordinators' and media coordinators' demographics:

Communications CoordinatorMedia Coordinator
Average age4242
Gender ratioMale, 29.4% Female, 70.6%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications coordinator and media coordinator duties and responsibilities

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Communications coordinator vs media coordinator skills

Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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