Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between consumer marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and an assistant marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Consumer Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $105,208 | $94,094 |
| Hourly rate | $50.58 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Consumer marketing managers and assistant marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Assistant Marketing Manager | |
| Average salary | $105,208 | $94,094 |
| Salary range | Between $78,000 And $141,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a consumer marketing manager and an assistant marketing manager in terms of educational background:
| Consumer Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and assistant marketing managers' demographics:
| Consumer Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |