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The differences between consumer marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a brand marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Consumer Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $105,208 | $91,940 |
| Hourly rate | $50.58 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Consumer marketing managers and brand marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Brand Marketing Manager | |
| Average salary | $105,208 | $91,940 |
| Salary range | Between $78,000 And $141,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a consumer marketing manager and a brand marketing manager in terms of educational background:
| Consumer Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and brand marketing managers' demographics:
| Consumer Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |