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The differences between consumer marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a digital marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Consumer Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $105,208 | $99,563 |
| Hourly rate | $50.58 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Consumer marketing managers and digital marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Digital Marketing Manager | |
| Average salary | $105,208 | $99,563 |
| Salary range | Between $78,000 And $141,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a consumer marketing manager and a digital marketing manager in terms of educational background:
| Consumer Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and digital marketing managers' demographics:
| Consumer Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |