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The differences between consumer marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and an events marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Consumer Marketing Manager | Events Marketing Manager | |
| Yearly salary | $105,208 | $80,575 |
| Hourly rate | $50.58 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Consumer marketing managers and events marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Events Marketing Manager | |
| Average salary | $105,208 | $80,575 |
| Salary range | Between $78,000 And $141,000 | Between $59,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and an events marketing manager in terms of educational background:
| Consumer Marketing Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 83% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and events marketing managers' demographics:
| Consumer Marketing Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |