Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between consumer marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a manager, field marketing. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Consumer Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $105,208 | $93,296 |
| Hourly rate | $50.58 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Consumer marketing managers and managers, field marketing have different pay scales, as shown below.
| Consumer Marketing Manager | Manager, Field Marketing | |
| Average salary | $105,208 | $93,296 |
| Salary range | Between $78,000 And $141,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and a manager, field marketing in terms of educational background:
| Consumer Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 82% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and managers, field marketing' demographics:
| Consumer Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |