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The differences between consumer marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a marketing lead. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Consumer Marketing Manager | Marketing Lead | |
| Yearly salary | $105,208 | $104,664 |
| Hourly rate | $50.58 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Consumer marketing managers and marketing leads have different pay scales, as shown below.
| Consumer Marketing Manager | Marketing Lead | |
| Average salary | $105,208 | $104,664 |
| Salary range | Between $78,000 And $141,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and a marketing lead in terms of educational background:
| Consumer Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and marketing leads' demographics:
| Consumer Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |