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The differences between consumer marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and an online marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Consumer Marketing Manager | Online Marketing Manager | |
| Yearly salary | $105,208 | $96,212 |
| Hourly rate | $50.58 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Consumer marketing managers and online marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Online Marketing Manager | |
| Average salary | $105,208 | $96,212 |
| Salary range | Between $78,000 And $141,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a consumer marketing manager and an online marketing manager in terms of educational background:
| Consumer Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and online marketing managers' demographics:
| Consumer Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |