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Content director vs assistant marketing director

The differences between content directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and an assistant marketing director. Additionally, a content director has an average salary of $130,468, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Content director vs assistant marketing director overview

Content DirectorAssistant Marketing Director
Yearly salary$130,468$55,415
Hourly rate$62.73$26.64
Growth rate10%10%
Number of jobs48,99194,447
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Content director vs assistant marketing director salary

Content directors and assistant marketing directors have different pay scales, as shown below.

Content DirectorAssistant Marketing Director
Average salary$130,468$55,415
Salary rangeBetween $89,000 And $190,000Between $35,000 And $86,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMoody's
Best paying industryInternet-

Differences between content director and assistant marketing director education

There are a few differences between a content director and an assistant marketing director in terms of educational background:

Content DirectorAssistant Marketing Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs assistant marketing director demographics

Here are the differences between content directors' and assistant marketing directors' demographics:

Content DirectorAssistant Marketing Director
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 39.7% Female, 60.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and assistant marketing director duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Assistant marketing director example responsibilities.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Show more

Content director vs assistant marketing director skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common assistant marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 8%
  • Graphic Design, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Google Analytics, 5%

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