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Content director vs product director

The differences between content directors and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $130,468 average annual salary of a content director.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a product director are product management, product strategy, and project management.

Content director vs product director overview

Content DirectorProduct Director
Yearly salary$130,468$148,910
Hourly rate$62.73$71.59
Growth rate10%10%
Number of jobs48,991125,200
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Content director vs product director salary

Content directors and product directors have different pay scales, as shown below.

Content DirectorProduct Director
Average salary$130,468$148,910
Salary rangeBetween $89,000 And $190,000Between $104,000 And $212,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMeta
Best paying industryInternetInternet

Differences between content director and product director education

There are a few differences between a content director and a product director in terms of educational background:

Content DirectorProduct Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs product director demographics

Here are the differences between content directors' and product directors' demographics:

Content DirectorProduct Director
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and product director duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Content director vs product director skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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