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The differences between content marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Content Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $84,566 | $94,094 |
| Hourly rate | $40.66 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Content marketing managers and assistant marketing managers have different pay scales, as shown below.
| Content Marketing Manager | Assistant Marketing Manager | |
| Average salary | $84,566 | $94,094 |
| Salary range | Between $65,000 And $108,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a content marketing manager and an assistant marketing manager in terms of educational background:
| Content Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and assistant marketing managers' demographics:
| Content Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |