Content marketing manager vs events marketing manager

The differences between content marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and an events marketing manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Content marketing manager vs events marketing manager overview

	Content Marketing Manager	Events Marketing Manager
Yearly salary	$84,566	$80,575
Hourly rate	$40.66	$38.74
Growth rate	10%	10%
Number of jobs	120,350	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Content marketing manager vs events marketing manager salary

Content marketing managers and events marketing managers have different pay scales, as shown below.

	Content Marketing Manager	Events Marketing Manager
Average salary	$84,566	$80,575
Salary range	Between $65,000 And $108,000	Between $59,000 And $108,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Meta
Best paying industry	Finance	Technology

Differences between content marketing manager and events marketing manager education

There are a few differences between a content marketing manager and an events marketing manager in terms of educational background:

	Content Marketing Manager	Events Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 83%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Content marketing manager vs events marketing manager demographics

Here are the differences between content marketing managers' and events marketing managers' demographics:

	Content Marketing Manager	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 40.0% Female, 60.0%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between content marketing manager and events marketing manager duties and responsibilities

Content marketing manager example responsibilities.

Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
Manage social media outreach, including Pinterest.
Develop and manage content and reporting across several channels including web, Facebook and email.
Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Content marketing manager vs events marketing manager skills

Common content marketing manager skills

Content Marketing, 12%
Digital Marketing, 9%
WordPress, 6%
Project Management, 5%
Content Strategy, 4%
B2B Marketing, 4%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Content Marketing Manager
Content Marketing Manager vs Events Marketing Manager

Updated January 8, 2025

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