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The differences between content marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a marketing account manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Content Marketing Manager | Marketing Account Manager | |
| Yearly salary | $84,566 | $67,983 |
| Hourly rate | $40.66 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Content marketing managers and marketing account managers have different pay scales, as shown below.
| Content Marketing Manager | Marketing Account Manager | |
| Average salary | $84,566 | $67,983 |
| Salary range | Between $65,000 And $108,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Finance | Energy |
There are a few differences between a content marketing manager and a marketing account manager in terms of educational background:
| Content Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and marketing account managers' demographics:
| Content Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |