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Content marketing manager vs marketing manager/project manager

The differences between content marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a marketing manager/project manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Content marketing manager vs marketing manager/project manager overview

Content Marketing ManagerMarketing Manager/Project Manager
Yearly salary$84,566$78,368
Hourly rate$40.66$37.68
Growth rate10%10%
Number of jobs120,350187,949
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Content marketing manager vs marketing manager/project manager salary

Content marketing managers and marketing manager/project managers have different pay scales, as shown below.

Content Marketing ManagerMarketing Manager/Project Manager
Average salary$84,566$78,368
Salary rangeBetween $65,000 And $108,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateRhode IslandNevada
Best paying companyMetaMeta
Best paying industryFinanceTechnology

Differences between content marketing manager and marketing manager/project manager education

There are a few differences between a content marketing manager and a marketing manager/project manager in terms of educational background:

Content Marketing ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content marketing manager vs marketing manager/project manager demographics

Here are the differences between content marketing managers' and marketing manager/project managers' demographics:

Content Marketing ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 40.0% Female, 60.0%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content marketing manager and marketing manager/project manager duties and responsibilities

Content marketing manager example responsibilities.

  • Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
  • Manage social media outreach, including Pinterest.
  • Develop and manage content and reporting across several channels including web, Facebook and email.
  • Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
  • Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Content marketing manager vs marketing manager/project manager skills

Common content marketing manager skills
  • Content Marketing, 12%
  • Digital Marketing, 9%
  • WordPress, 6%
  • Project Management, 5%
  • Content Strategy, 4%
  • B2B Marketing, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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