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The differences between content marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Content Marketing Manager | Online Marketing Manager | |
| Yearly salary | $84,566 | $96,212 |
| Hourly rate | $40.66 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Content marketing managers and online marketing managers have different pay scales, as shown below.
| Content Marketing Manager | Online Marketing Manager | |
| Average salary | $84,566 | $96,212 |
| Salary range | Between $65,000 And $108,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Utilities |
There are a few differences between a content marketing manager and an online marketing manager in terms of educational background:
| Content Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and online marketing managers' demographics:
| Content Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |