Content marketing manager vs regional marketing manager

The differences between content marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $84,566 average annual salary of a content marketing manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Content marketing manager vs regional marketing manager overview

	Content Marketing Manager	Regional Marketing Manager
Yearly salary	$84,566	$85,217
Hourly rate	$40.66	$40.97
Growth rate	10%	10%
Number of jobs	120,350	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Content marketing manager vs regional marketing manager salary

Content marketing managers and regional marketing managers have different pay scales, as shown below.

	Content Marketing Manager	Regional Marketing Manager
Average salary	$84,566	$85,217
Salary range	Between $65,000 And $108,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	AbbVie
Best paying industry	Finance	Construction

Differences between content marketing manager and regional marketing manager education

There are a few differences between a content marketing manager and a regional marketing manager in terms of educational background:

	Content Marketing Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Content marketing manager vs regional marketing manager demographics

Here are the differences between content marketing managers' and regional marketing managers' demographics:

	Content Marketing Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 40.0% Female, 60.0%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between content marketing manager and regional marketing manager duties and responsibilities

Content marketing manager example responsibilities.

Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
Manage social media outreach, including Pinterest.
Develop and manage content and reporting across several channels including web, Facebook and email.
Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Content marketing manager vs regional marketing manager skills

Common content marketing manager skills

Content Marketing, 12%
Digital Marketing, 9%
WordPress, 6%
Project Management, 5%
Content Strategy, 4%
B2B Marketing, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Content Marketing Manager
Content Marketing Manager vs Regional Marketing Manager

Updated January 8, 2025

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