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The differences between content marketing managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a web content manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a web content manager are web content, content management system, and wordpress.
| Content Marketing Manager | Web Content Manager | |
| Yearly salary | $84,566 | $74,186 |
| Hourly rate | $40.66 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Content marketing managers and web content managers have different pay scales, as shown below.
| Content Marketing Manager | Web Content Manager | |
| Average salary | $84,566 | $74,186 |
| Salary range | Between $65,000 And $108,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Finance | Technology |
There are a few differences between a content marketing manager and a web content manager in terms of educational background:
| Content Marketing Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and web content managers' demographics:
| Content Marketing Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |