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Coordinator of email marketing vs marketing analyst

The differences between coordinators of email marketing and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $50,047 average annual salary of a coordinator of email marketing.

The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Coordinator of email marketing vs marketing analyst overview

Coordinator Of Email MarketingMarketing Analyst
Yearly salary$50,047$59,380
Hourly rate$24.06$28.55
Growth rate19%19%
Number of jobs81,90095,650
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a coordinator of email marketing do?

An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Coordinator of email marketing vs marketing analyst salary

Coordinators of email marketing and marketing analysts have different pay scales, as shown below.

Coordinator Of Email MarketingMarketing Analyst
Average salary$50,047$59,380
Salary rangeBetween $32,000 And $75,000Between $41,000 And $84,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between coordinator of email marketing and marketing analyst education

There are a few differences between a coordinator of email marketing and a marketing analyst in terms of educational background:

Coordinator Of Email MarketingMarketing Analyst
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Coordinator of email marketing vs marketing analyst demographics

Here are the differences between coordinators of email marketing' and marketing analysts' demographics:

Coordinator Of Email MarketingMarketing Analyst
Average age3737
Gender ratioMale, 39.0% Female, 61.0%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between coordinator of email marketing and marketing analyst duties and responsibilities

Coordinator of email marketing example responsibilities.

  • Lead email QA & segmentation to execute and launch campaigns on tight marketing deadlines.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Design email templates on DreamWeaver and fine-tune it with HTML, and CSS.
  • Optimize emails for deliverability, mobile rendering, open rates, click-through rates, conversion and other KPIs.
  • Review HTML code in email to locate broken links.
  • Support CRM campaigns by facilitating the construction and launch of client emails to target audiences.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Coordinator of email marketing vs marketing analyst skills

Common coordinator of email marketing skills
  • Email Marketing, 20%
  • Digital Marketing, 10%
  • Marketing Campaigns, 7%
  • Salesforce, 5%
  • Salesforce Marketing Cloud, 5%
  • A/B, 5%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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