Customer account representative vs national account representative

The differences between customer account representatives and national account representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a customer account representative, becoming a national account representative takes usually requires 2-4 years. Additionally, a national account representative has an average salary of $44,826, which is higher than the $36,138 average annual salary of a customer account representative.

The top three skills for a customer account representative include work ethic, inbound calls and customer orders. The most important skills for a national account representative are national accounts, customer service, and product knowledge.

Customer account representative vs national account representative overview

	Customer Account Representative	National Account Representative
Yearly salary	$36,138	$44,826
Hourly rate	$17.37	$21.55
Growth rate	-4%	4%
Number of jobs	269,549	204,509
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 72%
Average age	40	47
Years of experience	12	4

What does a customer account representative do?

A customer account representative's role is to serve as the primary contact between a company and its clients. They typically reach out to existing and potential customers through calls and correspondence, answer inquiries, address issues and concerns, close sales by offering products and services, process payments, and ensure satisfaction to boost sales and improve client base. Furthermore, as an account representative, it is essential to maintain records of all transactions while adhering to the company's policies and regulations.

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

Customer account representative vs national account representative salary

Customer account representatives and national account representatives have different pay scales, as shown below.

	Customer Account Representative	National Account Representative
Average salary	$36,138	$44,826
Salary range	Between $27,000 And $46,000	Between $30,000 And $64,000
Highest paying City	San Ramon, CA	-
Highest paying state	Alaska	-
Best paying company	Dairy Farmers of America	-
Best paying industry	Finance	-

Differences between customer account representative and national account representative education

There are a few differences between a customer account representative and a national account representative in terms of educational background:

	Customer Account Representative	National Account Representative
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Customer account representative vs national account representative demographics

Here are the differences between customer account representatives' and national account representatives' demographics:

	Customer Account Representative	National Account Representative
Average age	40	47
Gender ratio	Male, 46.2% Female, 53.8%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 12.1% Unknown, 5.2% Hispanic or Latino, 19.9% Asian, 6.5% White, 55.6% American Indian and Alaska Native, 0.7%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between customer account representative and national account representative duties and responsibilities

Customer account representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Negotiate rates and pricing with customers, vendors, and logistics partners.
Prepare invoices for all customers in the logistics department at the end of every shipment.
Assist customers with equipment sales and services, troubleshoot issues and concerns, provide support for billing and accounts.
Utilize computer technology to troubleshoot product malfunctions.
Create display PowerPoint presentation used in national refresher training.

National account representative example responsibilities.

Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.

Customer account representative vs national account representative skills

Common customer account representative skills

Work Ethic, 9%
Inbound Calls, 6%
Customer Orders, 6%
Account Management, 6%
Outbound Calls, 5%
Delinquent Accounts, 5%

Common national account representative skills

National Accounts, 17%
Customer Service, 15%
Product Knowledge, 13%
Account Management, 5%
Sales Growth, 4%
Trade Shows, 3%

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Customer Account Representative
Customer Account Representative vs National Account Representative

Updated January 8, 2025

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