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The differences between customer marketing managers and customer service managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a customer marketing manager, becoming a customer service manager takes usually requires 4-6 years. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $61,487 average annual salary of a customer service manager.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a customer service manager are strong customer service, payroll, and customer satisfaction.
| Customer Marketing Manager | Customer Service Manager | |
| Yearly salary | $98,889 | $61,487 |
| Hourly rate | $47.54 | $29.56 |
| Growth rate | 10% | 6% |
| Number of jobs | 137,846 | 313,110 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 46% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
Customer service managers are in charge of overseeing a group of customer service associates. They ensure that key metrics are met by the employees. These metrics usually include average handling time and customer satisfaction ratings. They also give coaching to employees who might need additional guidance in reaching team goals. Customer service managers are expected to have had experience on the operations floor to balance their role as a strategic leader and a people manager. They should have customer service skills, decision-making skills, and communication skills.
Customer marketing managers and customer service managers have different pay scales, as shown below.
| Customer Marketing Manager | Customer Service Manager | |
| Average salary | $98,889 | $61,487 |
| Salary range | Between $70,000 And $138,000 | Between $35,000 And $105,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Bain & Company | KLA |
| Best paying industry | Education | Manufacturing |
There are a few differences between a customer marketing manager and a customer service manager in terms of educational background:
| Customer Marketing Manager | Customer Service Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 46% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between customer marketing managers' and customer service managers' demographics:
| Customer Marketing Manager | Customer Service Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 37.0% Female, 63.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |