Customer marketing manager vs marketing program manager

The differences between customer marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing program manager. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Customer marketing manager vs marketing program manager overview

	Customer Marketing Manager	Marketing Program Manager
Yearly salary	$98,889	$86,807
Hourly rate	$47.54	$41.73
Growth rate	10%	10%
Number of jobs	137,846	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a customer marketing manager do?

A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Customer marketing manager vs marketing program manager salary

Customer marketing managers and marketing program managers have different pay scales, as shown below.

	Customer Marketing Manager	Marketing Program Manager
Average salary	$98,889	$86,807
Salary range	Between $70,000 And $138,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Bain & Company	Meta
Best paying industry	Education	Transportation

Differences between customer marketing manager and marketing program manager education

There are a few differences between a customer marketing manager and a marketing program manager in terms of educational background:

	Customer Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Customer marketing manager vs marketing program manager demographics

Here are the differences between customer marketing managers' and marketing program managers' demographics:

	Customer Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 46.3% Female, 53.7%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer marketing manager and marketing program manager duties and responsibilities

Customer marketing manager example responsibilities.

Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Customer marketing manager vs marketing program manager skills

Common customer marketing manager skills

Project Management, 16%
Customer Satisfaction, 13%
Digital Marketing, 8%
Product Line, 8%
Marketing Campaigns, 4%
CRM, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Customer Marketing Manager vs. similar jobs

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Customer Marketing Manager related jobs

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Customer Marketing Manager
Customer Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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