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The differences between customer marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a marketing strategist. Additionally, a customer marketing manager has an average salary of $98,889, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Customer Marketing Manager | Marketing Strategist | |
| Yearly salary | $98,889 | $80,033 |
| Hourly rate | $47.54 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 137,846 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Customer marketing managers and marketing strategists have different pay scales, as shown below.
| Customer Marketing Manager | Marketing Strategist | |
| Average salary | $98,889 | $80,033 |
| Salary range | Between $70,000 And $138,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Bain & Company | McKinsey & Company Inc |
| Best paying industry | Education | Technology |
There are a few differences between a customer marketing manager and a marketing strategist in terms of educational background:
| Customer Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between customer marketing managers' and marketing strategists' demographics:
| Customer Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.3% Female, 53.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |