Customer marketing manager vs senior manager of marketing

The differences between customer marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $98,889 average annual salary of a customer marketing manager.

The top three skills for a customer marketing manager include project management, customer satisfaction and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Customer marketing manager vs senior manager of marketing overview

	Customer Marketing Manager	Senior Manager Of Marketing
Yearly salary	$98,889	$118,350
Hourly rate	$47.54	$56.90
Growth rate	10%	10%
Number of jobs	137,846	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a customer marketing manager do?

A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Customer marketing manager vs senior manager of marketing salary

Customer marketing managers and senior managers of marketing have different pay scales, as shown below.

	Customer Marketing Manager	Senior Manager Of Marketing
Average salary	$98,889	$118,350
Salary range	Between $70,000 And $138,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Bain & Company	Roku
Best paying industry	Education	Technology

Differences between customer marketing manager and senior manager of marketing education

There are a few differences between a customer marketing manager and a senior manager of marketing in terms of educational background:

	Customer Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Customer marketing manager vs senior manager of marketing demographics

Here are the differences between customer marketing managers' and senior managers of marketing' demographics:

	Customer Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 46.3% Female, 53.7%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer marketing manager and senior manager of marketing duties and responsibilities

Customer marketing manager example responsibilities.

Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Customer marketing manager vs senior manager of marketing skills

Common customer marketing manager skills

Project Management, 16%
Customer Satisfaction, 13%
Digital Marketing, 8%
Product Line, 8%
Marketing Campaigns, 4%
CRM, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Customer Marketing Manager vs. similar jobs

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Customer Marketing Manager
Customer Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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