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Customer relationship management manager vs customer success manager

The differences between customer relationship management managers and customer success managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a customer relationship management manager, becoming a customer success manager takes usually requires 6-8 years. Additionally, a customer relationship management manager has an average salary of $102,945, which is higher than the $93,820 average annual salary of a customer success manager.

The top three skills for a customer relationship management manager include analytics, salesforce and digital marketing. The most important skills for a customer success manager are client facing, cloud, and account management.

Customer relationship management manager vs customer success manager overview

Customer Relationship Management ManagerCustomer Success Manager
Yearly salary$102,945$93,820
Hourly rate$49.49$45.11
Growth rate10%5%
Number of jobs127,67495,053
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age3946
Years of experience108

What does a customer relationship management manager do?

A customer relationship management manager is responsible for maintaining a healthy and long-term business relationship with customers and business partners to keep a positive reputation for the company and increase its market reliability. Customer relationship management managers analyze business functions and identify new business opportunities for revenue resources, as well as offering new services to the clients according to their interests. They also handle contract negotiations, respond to the clients' inquiries and concerns, and resolve complaints immediately.

What does a customer success manager do?

A customer success manager works to understand repeat customers and prioritize their long-term needs. Primarily, they manage the customer relationship and give them prompt value propositions. They act as mentors to customers by educating them about the sales process and ensure efficient transaction processing. Their tasks include advocating for the company, onboarding customers to the products, follow-up on renewals, and encouraging cross-sells and upsells. Additionally, they build relationships with the customer and the support team as well as advocating customers' needs.

Customer relationship management manager vs customer success manager salary

Customer relationship management managers and customer success managers have different pay scales, as shown below.

Customer Relationship Management ManagerCustomer Success Manager
Average salary$102,945$93,820
Salary rangeBetween $74,000 And $141,000Between $61,000 And $142,000
Highest paying CitySan Francisco, CARedwood City, CA
Highest paying stateWashingtonCalifornia
Best paying companyAppleVMware
Best paying industryProfessionalTechnology

Differences between customer relationship management manager and customer success manager education

There are a few differences between a customer relationship management manager and a customer success manager in terms of educational background:

Customer Relationship Management ManagerCustomer Success Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Customer relationship management manager vs customer success manager demographics

Here are the differences between customer relationship management managers' and customer success managers' demographics:

Customer Relationship Management ManagerCustomer Success Manager
Average age3946
Gender ratioMale, 60.3% Female, 39.7%Male, 54.9% Female, 45.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between customer relationship management manager and customer success manager duties and responsibilities

Customer relationship management manager example responsibilities.

  • Lead PPC, SEO, and social media marketing programs.
  • Manage CRM products including email, SMS, social, and mobile apps.
  • Manage all print, digital, mobile and web activities for B2B and B2C communications.
  • Work to develop an RFP, manage collecting vendor bids, vendor selection and funding approval.
  • Manage all testing plans relating to compatibility, qualification, benchmarks and validation between WPD and the OEM.
  • Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.
  • Show more

Customer success manager example responsibilities.

  • Help doctors manage their facebook page and website.
  • Achieve excellent performance results as compared to other Aarons stores.
  • Help customers establish spend and savings goals and achieve those to get full ROI.
  • Link QuickBooks system with customer sales database to automate the process of tax administration.
  • Well verse in leveraging CRM to manage accounts, capture metrics, and implement relevant processes.
  • Raise RingCentral's NPS score, by creating superb relations with clients that lead to increase survey ratings.
  • Show more

Customer relationship management manager vs customer success manager skills

Common customer relationship management manager skills
  • Analytics, 8%
  • Salesforce, 7%
  • Digital Marketing, 7%
  • Email Marketing, 6%
  • Cloud, 6%
  • Project Management, 5%
Common customer success manager skills
  • Client Facing, 10%
  • Cloud, 7%
  • Account Management, 7%
  • Customer Relationships, 5%
  • Saas, 5%
  • Customer Service, 5%

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