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Customer sales leader vs sales associate/manager

The differences between customer sales leaders and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a customer sales leader and a sales associate/manager. Additionally, a customer sales leader has an average salary of $42,005, which is higher than the $41,412 average annual salary of a sales associate/manager.

The top three skills for a customer sales leader include team-oriented environment, customer service and brand management. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Customer sales leader vs sales associate/manager overview

Customer Sales LeaderSales Associate/Manager
Yearly salary$42,005$41,412
Hourly rate$20.19$19.91
Growth rate5%5%
Number of jobs380,592318,977
Job satisfaction--
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does a customer sales leader do?

A sales team leader oversees a sales team's daily performance with the aim to reach sales targets and ensure client satisfaction. They conduct market research and analysis, find clients and business opportunities, generate leads, recruit and train new members of the sales team, establish guidelines and schedules, set sales targets, delegate responsibilities, and coach team members. They may also work with managers and team members to develop sales plans and strategies.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Customer sales leader vs sales associate/manager salary

Customer sales leaders and sales associate/managers have different pay scales, as shown below.

Customer Sales LeaderSales Associate/Manager
Average salary$42,005$41,412
Salary rangeBetween $35,000 And $50,000Between $30,000 And $55,000
Highest paying City-Salem, VA
Highest paying state-Massachusetts
Best paying company-Google
Best paying industry-Manufacturing

Differences between customer sales leader and sales associate/manager education

There are a few differences between a customer sales leader and a sales associate/manager in terms of educational background:

Customer Sales LeaderSales Associate/Manager
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Customer sales leader vs sales associate/manager demographics

Here are the differences between customer sales leaders' and sales associate/managers' demographics:

Customer Sales LeaderSales Associate/Manager
Average age4343
Gender ratioMale, 24.9% Female, 75.1%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.8% Unknown, 4.7% Hispanic or Latino, 17.6% Asian, 7.1% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between customer sales leader and sales associate/manager duties and responsibilities

Customer sales leader example responsibilities.

  • Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
  • Train on POS systems, handling cash, and ringing out customers for various products and services.
  • Complete weekly payroll duties by evaluating expect payroll hours with actual hours used, complete necessary adjustments and submit payroll.
  • Train new associates on how to ring on the POS and following all proper cash wrap procedures per company guidelines.
  • Utilize proactive persuasive/retention skills to turn requests for disconnection or downgrade into sales and save opportunities by identifying customer needs.
  • Solicit customers by upselling, advertising company-base credit accounts, and offering customize options.

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Customer sales leader vs sales associate/manager skills

Common customer sales leader skills
  • Team-Oriented Environment, 31%
  • Customer Service, 14%
  • Brand Management, 11%
  • Customer Sales, 9%
  • Product Knowledge, 5%
  • Merchandise Flow, 4%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%