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Customer sales leader vs sales lead/sales associate

The differences between customer sales leaders and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a customer sales leader and a sales lead/sales associate. Additionally, a customer sales leader has an average salary of $42,005, which is higher than the $31,954 average annual salary of a sales lead/sales associate.

The top three skills for a customer sales leader include team-oriented environment, customer service and brand management. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Customer sales leader vs sales lead/sales associate overview

Customer Sales LeaderSales Lead/Sales Associate
Yearly salary$42,005$31,954
Hourly rate$20.19$15.36
Growth rate5%-
Number of jobs380,592882,220
Job satisfaction--
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 36%
Average age4343
Years of experience66

What does a customer sales leader do?

A sales team leader oversees a sales team's daily performance with the aim to reach sales targets and ensure client satisfaction. They conduct market research and analysis, find clients and business opportunities, generate leads, recruit and train new members of the sales team, establish guidelines and schedules, set sales targets, delegate responsibilities, and coach team members. They may also work with managers and team members to develop sales plans and strategies.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Customer sales leader vs sales lead/sales associate salary

Customer sales leaders and sales lead/sales associates have different pay scales, as shown below.

Customer Sales LeaderSales Lead/Sales Associate
Average salary$42,005$31,954
Salary rangeBetween $35,000 And $50,000Between $17,000 And $57,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Google
Best paying industry-Retail

Differences between customer sales leader and sales lead/sales associate education

There are a few differences between a customer sales leader and a sales lead/sales associate in terms of educational background:

Customer Sales LeaderSales Lead/Sales Associate
Most common degreeBachelor's Degree, 53%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Customer sales leader vs sales lead/sales associate demographics

Here are the differences between customer sales leaders' and sales lead/sales associates' demographics:

Customer Sales LeaderSales Lead/Sales Associate
Average age4343
Gender ratioMale, 24.9% Female, 75.1%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 8.8% Unknown, 4.7% Hispanic or Latino, 17.6% Asian, 7.1% White, 61.2% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between customer sales leader and sales lead/sales associate duties and responsibilities

Customer sales leader example responsibilities.

  • Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
  • Train on POS systems, handling cash, and ringing out customers for various products and services.
  • Complete weekly payroll duties by evaluating expect payroll hours with actual hours used, complete necessary adjustments and submit payroll.
  • Train new associates on how to ring on the POS and following all proper cash wrap procedures per company guidelines.
  • Utilize proactive persuasive/retention skills to turn requests for disconnection or downgrade into sales and save opportunities by identifying customer needs.
  • Solicit customers by upselling, advertising company-base credit accounts, and offering customize options.

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Customer sales leader vs sales lead/sales associate skills

Common customer sales leader skills
  • Team-Oriented Environment, 31%
  • Customer Service, 14%
  • Brand Management, 11%
  • Customer Sales, 9%
  • Product Knowledge, 5%
  • Merchandise Flow, 4%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%