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The differences between database marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a marketing program manager. Additionally, a database marketing manager has an average salary of $112,125, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Database Marketing Manager | Marketing Program Manager | |
| Yearly salary | $112,125 | $86,807 |
| Hourly rate | $53.91 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,216 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Database marketing managers and marketing program managers have different pay scales, as shown below.
| Database Marketing Manager | Marketing Program Manager | |
| Average salary | $112,125 | $86,807 |
| Salary range | Between $85,000 And $146,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a database marketing manager and a marketing program manager in terms of educational background:
| Database Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between database marketing managers' and marketing program managers' demographics:
| Database Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.5% Female, 43.5% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |