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Database marketing manager vs product marketing manager

The differences between database marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a database marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $112,125 average annual salary of a database marketing manager.

The top three skills for a database marketing manager include digital marketing, marketing campaigns and CRM. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Database marketing manager vs product marketing manager overview

Database Marketing ManagerProduct Marketing Manager
Yearly salary$112,125$112,220
Hourly rate$53.91$53.95
Growth rate10%10%
Number of jobs114,216166,047
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Database marketing manager vs product marketing manager salary

Database marketing managers and product marketing managers have different pay scales, as shown below.

Database Marketing ManagerProduct Marketing Manager
Average salary$112,125$112,220
Salary rangeBetween $85,000 And $146,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateRhode IslandCalifornia
Best paying companyPayPalCredit Karma
Best paying industryTechnologyTechnology

Differences between database marketing manager and product marketing manager education

There are a few differences between a database marketing manager and a product marketing manager in terms of educational background:

Database Marketing ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Database marketing manager vs product marketing manager demographics

Here are the differences between database marketing managers' and product marketing managers' demographics:

Database Marketing ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 56.5% Female, 43.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between database marketing manager and product marketing manager duties and responsibilities

Database marketing manager example responsibilities.

  • Lead innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Customize SalesForce to streamline daily sales rep activity.
  • Administer Marketo and Salesforce to support marketing needs.
  • Develop a standard ROI calculation to analyze event effectiveness.
  • Develop business capabilities for acquisition and integration of marketing information in support of CRM initiatives.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Database marketing manager vs product marketing manager skills

Common database marketing manager skills
  • Digital Marketing, 20%
  • Marketing Campaigns, 7%
  • CRM, 6%
  • Email Marketing, 4%
  • Salesforce, 4%
  • Tableau, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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