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The differences between demand planning analysts and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing assistant. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Demand Planning Analyst | Marketing Assistant | |
| Yearly salary | $81,450 | $39,442 |
| Hourly rate | $39.16 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 77,611 |
| Job satisfaction | 4 | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Demand planning analysts and marketing assistants have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Assistant | |
| Average salary | $81,450 | $39,442 |
| Salary range | Between $63,000 And $104,000 | Between $28,000 And $55,000 |
| Highest paying City | Fremont, CA | Jersey City, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | ||
| Best paying industry | Retail | Finance |
There are a few differences between a demand planning analyst and a marketing assistant in terms of educational background:
| Demand Planning Analyst | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing assistants' demographics:
| Demand Planning Analyst | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |