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The differences between demand planning analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing consultant. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Demand Planning Analyst | Marketing Consultant | |
| Yearly salary | $81,450 | $70,593 |
| Hourly rate | $39.16 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 88,935 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Demand planning analysts and marketing consultants have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Consultant | |
| Average salary | $81,450 | $70,593 |
| Salary range | Between $63,000 And $104,000 | Between $44,000 And $112,000 |
| Highest paying City | Fremont, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | Meta | |
| Best paying industry | Retail | Technology |
There are a few differences between a demand planning analyst and a marketing consultant in terms of educational background:
| Demand Planning Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing consultants' demographics:
| Demand Planning Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |