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The differences between demand planning analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing coordinator. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Demand Planning Analyst | Marketing Coordinator | |
| Yearly salary | $81,450 | $48,326 |
| Hourly rate | $39.16 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 91,281 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Demand planning analysts and marketing coordinators have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Coordinator | |
| Average salary | $81,450 | $48,326 |
| Salary range | Between $63,000 And $104,000 | Between $34,000 And $67,000 |
| Highest paying City | Fremont, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Retail | Technology |
There are a few differences between a demand planning analyst and a marketing coordinator in terms of educational background:
| Demand Planning Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing coordinators' demographics:
| Demand Planning Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |