Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between demand planning analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a demand planning analyst and a marketing specialist. Additionally, a demand planning analyst has an average salary of $81,450, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a demand planning analyst include demand planning, supply chain and continuous improvement. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Demand Planning Analyst | Marketing Specialist | |
| Yearly salary | $81,450 | $54,942 |
| Hourly rate | $39.16 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,477 | 87,145 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A demand planning analyst is responsible for conducting data analysis by researching current market trends to identify resources for consumer demands and satisfaction. Demand planning analysts evaluate multiple sources on economic factors and product releases to determine demand projections and manage the adequacy of supply inventories. They also recommend store pullouts of outdated merchandise and determine potential replacements according to data results and product campaigns. A demand planning analyst must have excellent communication and analytical skills to calculate sales performance and strategize methods to increase revenues.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Demand planning analysts and marketing specialists have different pay scales, as shown below.
| Demand Planning Analyst | Marketing Specialist | |
| Average salary | $81,450 | $54,942 |
| Salary range | Between $63,000 And $104,000 | Between $36,000 And $82,000 |
| Highest paying City | Fremont, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | ||
| Best paying industry | Retail | Technology |
There are a few differences between a demand planning analyst and a marketing specialist in terms of educational background:
| Demand Planning Analyst | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between demand planning analysts' and marketing specialists' demographics:
| Demand Planning Analyst | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |