Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital account executives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an account executive are customer service, CRM, and healthcare.
| Digital Account Executive | Account Executive | |
| Yearly salary | $54,225 | $69,618 |
| Hourly rate | $26.07 | $33.47 |
| Growth rate | -8% | 5% |
| Number of jobs | 115,671 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | 4 | - |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Digital account executives and account executives have different pay scales, as shown below.
| Digital Account Executive | Account Executive | |
| Average salary | $54,225 | $69,618 |
| Salary range | Between $31,000 And $93,000 | Between $44,000 And $109,000 |
| Highest paying City | New York, NY | Portland, OR |
| Highest paying state | New York | Oregon |
| Best paying company | Databricks | Hitachi Vantara |
| Best paying industry | Technology | Finance |
There are a few differences between a digital account executive and an account executive in terms of educational background:
| Digital Account Executive | Account Executive | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and account executives' demographics:
| Digital Account Executive | Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |