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The differences between digital account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Digital Account Executive | Advertising Account Executive | |
| Yearly salary | $54,225 | $62,123 |
| Hourly rate | $26.07 | $29.87 |
| Growth rate | -8% | -8% |
| Number of jobs | 115,671 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Digital account executives and advertising account executives have different pay scales, as shown below.
| Digital Account Executive | Advertising Account Executive | |
| Average salary | $54,225 | $62,123 |
| Salary range | Between $31,000 And $93,000 | Between $44,000 And $87,000 |
| Highest paying City | New York, NY | Redding, CA |
| Highest paying state | New York | California |
| Best paying company | Databricks | Microsoft |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a digital account executive and an advertising account executive in terms of educational background:
| Digital Account Executive | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and advertising account executives' demographics:
| Digital Account Executive | Advertising Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |