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Digital account executive vs advertising consultant

The differences between digital account executives and advertising consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising consultant. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising consultant are sales territory, SEO, and cold calls.

Digital account executive vs advertising consultant overview

Digital Account ExecutiveAdvertising Consultant
Yearly salary$54,225$43,405
Hourly rate$26.07$20.87
Growth rate-8%-8%
Number of jobs115,67162,538
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 74%
Average age4444
Years of experience44

Digital account executive vs advertising consultant salary

Digital account executives and advertising consultants have different pay scales, as shown below.

Digital Account ExecutiveAdvertising Consultant
Average salary$54,225$43,405
Salary rangeBetween $31,000 And $93,000Between $21,000 And $87,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyDatabricks-
Best paying industryTechnology-

Differences between digital account executive and advertising consultant education

There are a few differences between a digital account executive and an advertising consultant in terms of educational background:

Digital Account ExecutiveAdvertising Consultant
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital account executive vs advertising consultant demographics

Here are the differences between digital account executives' and advertising consultants' demographics:

Digital Account ExecutiveAdvertising Consultant
Average age4444
Gender ratioMale, 50.0% Female, 50.0%Male, 51.9% Female, 48.1%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital account executive and advertising consultant duties and responsibilities

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
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Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Digital account executive vs advertising consultant skills

Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%
Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%