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The differences between digital account executives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising coordinator. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Digital Account Executive | Advertising Coordinator | |
| Yearly salary | $54,225 | $47,872 |
| Hourly rate | $26.07 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 115,671 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Digital account executives and advertising coordinators have different pay scales, as shown below.
| Digital Account Executive | Advertising Coordinator | |
| Average salary | $54,225 | $47,872 |
| Salary range | Between $31,000 And $93,000 | Between $36,000 And $62,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Databricks | AACSB |
| Best paying industry | Technology | Real Estate |
There are a few differences between a digital account executive and an advertising coordinator in terms of educational background:
| Digital Account Executive | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and advertising coordinators' demographics:
| Digital Account Executive | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |