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Digital account executive vs advertising representative

The differences between digital account executives and advertising representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising representative. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $45,663 average annual salary of an advertising representative.

The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising representative are customer service, sales presentations, and local businesses.

Digital account executive vs advertising representative overview

Digital Account ExecutiveAdvertising Representative
Yearly salary$54,225$45,663
Hourly rate$26.07$21.95
Growth rate-8%-8%
Number of jobs115,67182,784
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 68%
Average age4444
Years of experience44

Digital account executive vs advertising representative salary

Digital account executives and advertising representatives have different pay scales, as shown below.

Digital Account ExecutiveAdvertising Representative
Average salary$54,225$45,663
Salary rangeBetween $31,000 And $93,000Between $32,000 And $64,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyDatabricks-
Best paying industryTechnology-

Differences between digital account executive and advertising representative education

There are a few differences between a digital account executive and an advertising representative in terms of educational background:

Digital Account ExecutiveAdvertising Representative
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital account executive vs advertising representative demographics

Here are the differences between digital account executives' and advertising representatives' demographics:

Digital Account ExecutiveAdvertising Representative
Average age4444
Gender ratioMale, 50.0% Female, 50.0%Male, 37.8% Female, 62.2%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.1% Hispanic or Latino, 13.2% Asian, 4.7% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital account executive and advertising representative duties and responsibilities

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
  • Show more

Advertising representative example responsibilities.

  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Educate business owners on search engines (yahoo, google, etc . )

Digital account executive vs advertising representative skills

Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%
Common advertising representative skills
  • Customer Service, 21%
  • Sales Presentations, 15%
  • Local Businesses, 12%
  • Cold Calls, 9%
  • Real Estate, 5%
  • Inbound Calls, 3%