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The differences between digital account executives and advertising sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and an advertising sales. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for an advertising sales are media sales, business relationships, and business development.
| Digital Account Executive | Advertising Sales | |
| Yearly salary | $54,225 | $73,239 |
| Hourly rate | $26.07 | $35.21 |
| Growth rate | -8% | -8% |
| Number of jobs | 115,671 | 132,877 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 66% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
Digital account executives and advertising sales have different pay scales, as shown below.
| Digital Account Executive | Advertising Sales | |
| Average salary | $54,225 | $73,239 |
| Salary range | Between $31,000 And $93,000 | Between $58,000 And $91,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Databricks | eBay |
| Best paying industry | Technology | Transportation |
There are a few differences between a digital account executive and an advertising sales in terms of educational background:
| Digital Account Executive | Advertising Sales | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and advertising sales' demographics:
| Digital Account Executive | Advertising Sales | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.8% Female, 52.2% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |