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The differences between digital account executives and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital account executive, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Account Executive | Digital Marketing Consultant | |
| Yearly salary | $54,225 | $71,064 |
| Hourly rate | $26.07 | $34.17 |
| Growth rate | -8% | 19% |
| Number of jobs | 115,671 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital account executives and digital marketing consultants have different pay scales, as shown below.
| Digital Account Executive | Digital Marketing Consultant | |
| Average salary | $54,225 | $71,064 |
| Salary range | Between $31,000 And $93,000 | Between $49,000 And $101,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New York | New Jersey |
| Best paying company | Databricks | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a digital account executive and a digital marketing consultant in terms of educational background:
| Digital Account Executive | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital account executives' and digital marketing consultants' demographics:
| Digital Account Executive | Digital Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |