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Digital account executive vs junior account executive

The differences between digital account executives and junior account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital account executive and a junior account executive. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $53,180 average annual salary of a junior account executive.

The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a junior account executive are account executives, CRM, and powerpoint.

Digital account executive vs junior account executive overview

Digital Account ExecutiveJunior Account Executive
Yearly salary$54,225$53,180
Hourly rate$26.07$25.57
Growth rate-8%-8%
Number of jobs115,671113,698
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 80%
Average age4444
Years of experience44

What does a digital account executive do?

A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.

What does a junior account executive do?

A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

Digital account executive vs junior account executive salary

Digital account executives and junior account executives have different pay scales, as shown below.

Digital Account ExecutiveJunior Account Executive
Average salary$54,225$53,180
Salary rangeBetween $31,000 And $93,000Between $41,000 And $67,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew YorkNew York
Best paying companyDatabricksFahlgren Mortine
Best paying industryTechnologyProfessional

Differences between digital account executive and junior account executive education

There are a few differences between a digital account executive and a junior account executive in terms of educational background:

Digital Account ExecutiveJunior Account Executive
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital account executive vs junior account executive demographics

Here are the differences between digital account executives' and junior account executives' demographics:

Digital Account ExecutiveJunior Account Executive
Average age4444
Gender ratioMale, 50.0% Female, 50.0%Male, 36.3% Female, 63.7%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital account executive and junior account executive duties and responsibilities

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
  • Show more

Junior account executive example responsibilities.

  • Plan and launch a social media pilot program that lead exponential growth in Facebook followers.
  • Leverage the project life cycle, using proven techniques and tools to achieve milestones and deliver results.
  • Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
  • Organize and run office events.
  • Leverage corporate resources to grow business with current accounts.
  • Create PowerPoint presentations to display promotional/sales proposals.
  • Show more

Digital account executive vs junior account executive skills

Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%
Common junior account executive skills
  • Account Executives, 9%
  • CRM, 9%
  • PowerPoint, 8%
  • Cold Calls, 6%
  • Client Accounts, 6%
  • Press Releases, 5%