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The differences between digital account executives and senior account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a senior account executive has an average salary of $84,118, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a senior account executive are customer service, account management, and healthcare.
| Digital Account Executive | Senior Account Executive | |
| Yearly salary | $54,225 | $84,118 |
| Hourly rate | $26.07 | $40.44 |
| Growth rate | -8% | 5% |
| Number of jobs | 115,671 | 173,383 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 82% |
| Average age | 44 | 44 |
| Years of experience | 4 | - |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
A Senior Account Executive is responsible for enforcing and attaining sales targets, developing strategies on building a more substantial client base, handle and resolve issues on accounts, and even recommend guidelines that could improve the trajectory of company sales. Moreover, a Senior Account Executive must also oversee and direct a team of representatives and skilled account executives to meet the same goals and objectives. A great deal of communication would also arise as Senior Account Executive must communicate with clients, even negotiate contracts.
Digital account executives and senior account executives have different pay scales, as shown below.
| Digital Account Executive | Senior Account Executive | |
| Average salary | $54,225 | $84,118 |
| Salary range | Between $31,000 And $93,000 | Between $59,000 And $119,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Connecticut |
| Best paying company | Databricks | VMware |
| Best paying industry | Technology | Technology |
There are a few differences between a digital account executive and a senior account executive in terms of educational background:
| Digital Account Executive | Senior Account Executive | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between digital account executives' and senior account executives' demographics:
| Digital Account Executive | Senior Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 59.4% Female, 40.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 67.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |